Mops in Love

It's hard to decide which TV ads are the most obnoxious and insulting to one's intelligence.
One nomination is for the hundred-times-a-day ad for a new style of floor mop. In it, you are told to put away your old mop - BUT, not to worry, it will find a new friend. In this fantasy world, your old mop falls in love with, among many versions, a rake, a bowling ball, and, my personal favorite, a pink flamingo lawn ornament. Who are the target audience for these ads? Do children under five years old select cleaning supplies? Do the asylums send inmates to Walmart to buy mops? If worrying about the love life of your worn out mop is of concern to you, you've got BIG problems.
Pax Vobiscum
RS