Schev-row-lay

All together now, General Motors employees - "schev-row-lay." That's it! Not Chevy! This will enhance the image by making the car seem...perhaps more European or French or fancy. We have the Cadillac - sounds French and sexy. Hmmmm, now that we've dumped the "Olds(mobile)", maybe we should re-spell our other product "Buicque" - that's the ticket!
Methinks the attempt to convert Chevy owners to Chevrolet owners will succeed as would trying to teach those who use vile language to say "maternal fornicator" in stead of "Muhfuka."
I'm grabbin' me a piece of pie and drivin' my Chevy to the levee, and I hope it ain't dry.
RevS